The Phoenix, an ideology company and their campaign evoking empathy.

The branding of a company, The Phoenix, and a campaign called Step into My Shoes that promotes empathy among society. I created the non-profit organization The Phoenix because I wanted to target different socialogical issues to impact the way our world thinks. I chose to focus on empathy as their first campaign and branded the series as Step Into My Shoes. The goal of the campaigns put out by The Phoenix, is to get people to get active and volunteer in their local communities as well as globally.